Keynote Session 4: Change the Story, Change the World
| Thursday, December 2, 2021 |
| 2:25 PM - 2:55 PM |
Overview
Facilitator: David Cain
2:25pm - 2:55pm - Keynote 5: Tips and Tricks as a Climate Change Public Commentator and Activist; What works in advocacy and what doesn’t?
Ms Amanda McKenzie, CEO, Climate Council (VIRTUAL)
Speaker
Amanda McKenzie
CEO
Climate Council
Keynote Session 4: Change the Story, Change the World
Abstract
The story we tell defines whether or not an issue becomes a public and political priority. This presentation discusses how to find the right message, for the right messenger, at the right time, and with the right communications platforms, to change the story. Once we do that, we change the environment for decision-makers, redefining what is possible for political change.
Biography
Amanda is one of the best known public commentators on the climate crisis in Australia. She is the CEO and co-founder of the Climate Council, an independent climate change education and advocacy body. Previously, Amanda co-founded the Australian Youth Climate Coalition and has served on Renewable Energy Expert Panels for the Queensland and Northern Territory governments. Amanda was the founding Chair of the Centre for Australian Progress and is a former Board Director at Plan International Australia and the Whitlam Institute. She holds an Honours degree in Law from Monash University and an Arts Degree from Melbourne University. Amanda has won numerous awards including being recognised as one of Westpac’s 100 Women of Influence and a finalist in Telstra Young Business Woman of the Year Awards.
