This research investigates the impact of the feature film "Just a Farmer" on audience perception and societal discourse. Using a mix of qualitative and quantitative methods, including surveys, interviews, and content analysis, the study examines how the film shapes attitudes, behaviors, and cultural narratives surrounding farming, rural life, and environmental stewardship.

Findings reveal diverse interpretations and emotional responses among viewers, sparking discussions on cultural norms and societal values related to agriculture. The film fosters empathy towards farmers while challenging prevailing perceptions.

Moreover, the research uncovers tangible behavioral shifts, including increased awareness of sustainable practices and support for local farmers. These changes manifest in individual actions and shifts in societal discourse, reflecting the film's influence on public awareness and engagement with environmental issues.

The study highlights the film's role in educational initiatives and its contribution to artistic discourse. By analyzing audience feedback and cultural responses, this research offers insights into how "Just a Farmer" resonates with audiences and contributes to broader conversations about farming and rural livelihoods.

Overall, this study provides valuable insights into the impact of "Just a Farmer" on audience perception and societal discourse, underscoring its importance as a cinematic work that stimulates critical reflection and fosters dialogue on pressing social and environmental issues.

Three Key Learnings:

1. Audience Engagement: Delegates will understand how "Just a Farmer" resonates with diverse audiences, stimulating discussions on agricultural values and societal norms.
2. Behavioral Impact: The presentation highlights measurable shifts in audience behavior, including increased support for sustainable agriculture and local farmers.
3. Societal Relevance: Delegates will grasp the broader societal impact of the film, as it serves as a catalyst for educational initiatives and cultural discourse on environmental stewardship and rural livelihoods.