New Entertainment Assist research presents concerning results. The report presents results of analysis of data collected by Support Act 2024 related to the psychological distress, suicidality, alcohol consumption and income of those working with the performing and creative arts industries in Australia. These results are compared to population norms and a 2016 study into the Australian Entertainment Industry. The results indicated that the average level of psychological distress for the sample were high and at levels higher than the 2016 study. The results indicated significantly high levels of suicidality; almost 30% indicated a suicide attempt in their lifetime and over 7% had attempted to end their life in the last two years. This was higher than the 2016 study and substantially higher than population norms. Alcohol consumption was high, although this seemed similar to the 2016 study. Alcohol consumption the highest for those working in the technical areas of the industry (such as lighting technicians) where it was more than double Australian population norms. Income levels across the industry were low. Over 90% of respondents earned below the average Australian income from their work within this industry, and over 25% of the sample earned an income below the poverty line. These findings point to the need for greater research and intervention into this industry related to suicidality, psychological distress and alcohol consumption.

The charitable fundraising landscape is difficult in the not-for-profit sector, especially when Government portfolios intersect (Arts and Mental Health) Entertainment Assist presents a case study where they have engaged with the performing arts community and turned to the "consumers" of arts to assist with funding mental health interventions for the Performing Arts and Entertainment community.
"Buckets of Love" was launched to the Australian community during Mental Health Week in 2024 with some astonishing engagement and community buy in.

Three Key Learnings:
1. The rising statistics of suicidality, and shift of working demographic population in the entertainment industry.
2. Engaging with the entertainment community for help to help their peers
3. Results of good seasonal alignment for the Entertainment and community buy-in.