In today’s digital landscape, recruitment is about more than just job ads—it’s about storytelling.

This 15-minute presentation will explore how organisations in Northern Australia can leverage smartphone videography to attract and retain high-quality, highly motivated staff, particularly in regional and remote communities where workforce shortages are a challenge.

With the rise of short-form video, potential employees are looking for authentic insights into workplace culture.

Smartphone videos provide a cost-effective, spontaneous and engaging way to showcase team dynamics, highlight real employee experiences, and communicate an organisation’s values.

This is especially powerful for industries such as health, education, tourism, and community services, where a strong sense of purpose and connection can drive recruitment success.

eMotion Video & Media Training will demonstrate how businesses and organisations are successfully using short, simple videos to enhance recruitment efforts while also capturing the important work that happens across Northern Australia and showing the livability of our region's diverse communities.

Attendees will leave with actionable steps and a clear understanding of how videos made in-house can be used effectively to position their organisation as an employer of choice, and build stronger, more engaged teams.

Following a routine blast on November 9th, 2017, at the Dawson Mine in Central Queensland, significant cracks appeared in Gibihi Road, the main route connecting the mine to Moura. The immediate closure of the road by local authorities affected numerous community members, including primary producers, mail services, and school buses.
Three weeks after the incident, Anglo American conducted a town hall meeting attended by over 400 Moura residents. This highly charged meeting brought to light deep-seated grievances within the community, not only concerning the road but also related to historical issues with previous mine owners.
Recognizing the necessity of rebuilding trust to mitigate the negativity among key stakeholders and the host community, Anglo American sought to regain a social license to operate and grow. The concept of a social license, which emerged in the mid-nineties within the mining industry, refers to the ongoing acceptance and approval of a mining development by local community members and other stakeholders who can impact its profitability. Research by Moffat and Zhang (2013) underscored the importance of establishing trust with local communities, highlighting that negative operational impacts can significantly influence community acceptance through perceived company trustworthiness.
Consequently, Anglo American undertook a comprehensive overhaul of its social performance system. Central to this system is the Community Reference Forum (CRF), designed to ensure that impacted stakeholders have a voice in decision-making processes. Additionally, the CRF facilitates the identification of impacts, the fair and transparent handling of grievances and complaints, and the continuous monitoring and evaluation of the system's efficacy.
This case study offers some salient lessons for emerging industries. The coal seam gas industry had to learn it’s own lessons after failing to take on board the lessons of the coal industry but this should not be the case for others such as the renewable energy industry.