Of every 30 young people in Australia there will be 7 dealing with mental health issues, but only 2 will ask for support leaving 5 of them to suffer in silence. This is why batyr exists. We want to contribute to better mental health amongst young people across Australia, to reduce the stigma surrounding mental health and get more young people reaching out for support when they need it. Research, and our experience, shows that the sharing of peer to peer lived experience helps to reduce the stigma and subsequently promotes help seeking behaviours. This is something our team at batyr works hard to achieve. We live and breathe the power of story-telling and we have had, and continue to have, a huge amount of success in delivering face-to-face programs in schools, universities, workplaces and communities across Australia. We do however, recognise that we exist in a broader ecosystem which includes the digital world and that this is an enabler to increased reach, engagement and impact. Our latest venture is the creation of a new digital product, called OurHerd. This presentation will focus on our journey so far; the research, design and development of our new offering and how we hope digital can provide a further avenue for young people to contribute, connect and understand more about mental health and wellbeing. we have created a product that engages, educates and empowers young people to seek the help and share experiences safely and ethically online. We’re excited to present the approach we have taken, the methods and tools we have applied, the research and key insights we have gathered. This presentation will explore how Social Media and Qualitative data through OurHerd can be used to improve existing services, ensuring earlier and more effective intervention.