Community-Centered Design and Collaboration: Building an Innovative, Digital Prototype that Uses Personal Narrative to Support Communities to Engage with Bushfire Risk
Tracks
Prince Room | In-Person & Virtual via OnAIR
| Tuesday, July 23, 2024 |
| 12:05 PM - 12:25 PM |
Overview
Jen Kellett & Aziza Mohamed, CFA
Details
Key Presentation Learnings:
1. How we approached safe and meaningful community collaboration through a series of co-designed interviews and workshops.
2. Research insights and how to translate these learnings into a new experience for communities.
3. A deeper understanding of how communities want to engage around their bushfire risk, and how information could be presented and shared to help inspire and connect, leading to a more personalised consideration of bushfire risk.
Speaker
Aziza Mohamed
Content Strategy Lead
Today
Community-centred design and collaboration: building an innovative, digital prototype that uses personal narrative to support communities to engage with risk reduction
Abstract
Dealing with the concept of risk is complex, and people need different levels of interaction to personalise, connect with, and motivate them to increase their awareness of bushfire risk.
This presentation shares the learnings from a recent partnership between Today and the multi-agency Community First program within CFA and DEECA. It focuses on how we developed a digital prototype using community-centred design and innovation to better connect and engage with communities around bushfire risk.
The prototype was tested to explore different ways of thinking about risk, via modelling of fire, to help engage community members to personalise and better understand their risk, and to challenge perceptions, motivations, and actions around living with and adapting to fire.
Through this work, we found that:
- People want to know what risk means to them: they don’t want general risk information, it needs to be personal and relevant to lead to a change in perception, motivation, or action.
- People respond to immersive storytelling over numbers and data: Imagery, audio and video helps people place themselves in a bushfire risk scenario and consider the consequences of not understanding their risk.
- Communities are motivated by common values, regardless of where they live: People care about their families, neighbours, pets and properties. How might we utilise this shared motivation to bring communities together around bushfire relevant to the places that they live?
The outcome:
We developed and trailed an interactive and immersive digital prototype that:
• Uses storytelling to help individuals and families better understand their risk
• Shifts mindsets from being reactive to being proactive
• Inspires and motivates communities to think about their risk in connection to where they live, all year round.
This presentation shares the learnings from a recent partnership between Today and the multi-agency Community First program within CFA and DEECA. It focuses on how we developed a digital prototype using community-centred design and innovation to better connect and engage with communities around bushfire risk.
The prototype was tested to explore different ways of thinking about risk, via modelling of fire, to help engage community members to personalise and better understand their risk, and to challenge perceptions, motivations, and actions around living with and adapting to fire.
Through this work, we found that:
- People want to know what risk means to them: they don’t want general risk information, it needs to be personal and relevant to lead to a change in perception, motivation, or action.
- People respond to immersive storytelling over numbers and data: Imagery, audio and video helps people place themselves in a bushfire risk scenario and consider the consequences of not understanding their risk.
- Communities are motivated by common values, regardless of where they live: People care about their families, neighbours, pets and properties. How might we utilise this shared motivation to bring communities together around bushfire relevant to the places that they live?
The outcome:
We developed and trailed an interactive and immersive digital prototype that:
• Uses storytelling to help individuals and families better understand their risk
• Shifts mindsets from being reactive to being proactive
• Inspires and motivates communities to think about their risk in connection to where they live, all year round.
Biography
Jen Kellett
Senior Project Officer
Country Fire Authority
Community-centred design and collaboration: building an innovative, digital prototype that uses personal narrative to support communities to engage with risk reduction
Abstract
Dealing with the concept of risk is complex, and people need different levels of interaction to personalise, connect with, and motivate them to increase their awareness of bushfire risk.
This presentation shares the learnings from a recent partnership between Today and the multi-agency Community First program within CFA and DEECA. It focuses on how we developed a digital prototype using community-centred design and innovation to better connect and engage with communities around bushfire risk.
The prototype was tested to explore different ways of thinking about risk, via modelling of fire, to help engage community members to personalise and better understand their risk, and to challenge perceptions, motivations, and actions around living with and adapting to fire.
Through this work, we found that:
- People want to know what risk means to them: they don’t want general risk information, it needs to be personal and relevant to lead to a change in perception, motivation, or action.
- People respond to immersive storytelling over numbers and data: Imagery, audio and video helps people place themselves in a bushfire risk scenario and consider the consequences of not understanding their risk.
- Communities are motivated by common values, regardless of where they live: People care about their families, neighbours, pets and properties. How might we utilise this shared motivation to bring communities together around bushfire relevant to the places that they live?
The outcome:
We developed and trailed an interactive and immersive digital prototype that:
• Uses storytelling to help individuals and families better understand their risk
• Shifts mindsets from being reactive to being proactive
• Inspires and motivates communities to think about their risk in connection to where they live, all year round.
This presentation shares the learnings from a recent partnership between Today and the multi-agency Community First program within CFA and DEECA. It focuses on how we developed a digital prototype using community-centred design and innovation to better connect and engage with communities around bushfire risk.
The prototype was tested to explore different ways of thinking about risk, via modelling of fire, to help engage community members to personalise and better understand their risk, and to challenge perceptions, motivations, and actions around living with and adapting to fire.
Through this work, we found that:
- People want to know what risk means to them: they don’t want general risk information, it needs to be personal and relevant to lead to a change in perception, motivation, or action.
- People respond to immersive storytelling over numbers and data: Imagery, audio and video helps people place themselves in a bushfire risk scenario and consider the consequences of not understanding their risk.
- Communities are motivated by common values, regardless of where they live: People care about their families, neighbours, pets and properties. How might we utilise this shared motivation to bring communities together around bushfire relevant to the places that they live?
The outcome:
We developed and trailed an interactive and immersive digital prototype that:
• Uses storytelling to help individuals and families better understand their risk
• Shifts mindsets from being reactive to being proactive
• Inspires and motivates communities to think about their risk in connection to where they live, all year round.
Biography
Jen Kellett is a Senior Bushfire Risk Engagement Officer with the CFA Safer Together Community First Program, a multi-agency program that is reimagining how Government, fire agencies and communities are learning, deciding and adapting together as part of a bushfire risk reduction system.
Through a learning culture, Jen is passionate about striving towards a systems-level change in the way we work and address the barriers in how we learn and collaborate in an increasingly complex and uncertain world.
